Movie Marketing Resources
Movie Theater events are different than any other event you’ve experienced in the past. They provide a lot of opportunity for your firm, but there are some nuances that you’ll need to know about and prepare for. This document contains all the information you need to know to ensure you plan and execute a successful movie theater event. Let Steep market your movie event and get quality prospects using our proven digital marketing systems.
At what movie theaters can I host my movie event?
You can host your movie at almost any local theater. Some of the most popular theater chains you can use are: AMC, Regal, and Cinemark. Because this is a private showing and you’ll be providing the movie itself, almost any theater will be able to accommodate you. We recommend contacting several local theaters and getting some general information and pricing about their private events before confirming the theater you’ll be using.
How do I get the movie to my local theater?
Movie theaters use a DCP (Digital Cinema Package) as the source of their movie content. A DCP is a physical hard drive with an official, high-definition copy of the movie on it.
We are working with Deluxe to supply DCPs. They have a theater network of 5,600+ serving nearly every theater in the country. If your selected theater is not in their network, we will mail you the DCP directly so you can personally deliver it to the theater. Delivery includes a postage-paid return label to return it to Steep.
Look for these characteristics in a good theater:
- Quality: Generally, nicer theaters will convey more value to prospects and will result in a better response rate and a better event. Look for venues that are new or recently remodeled with modern seating and in quality locations.
- Seating: Almost all theaters have comfortable recliner seating. These layouts are preferred over the traditional folding seat because they’ll allow strangers to sit next to other people without requiring an empty seat between parties. When estimating total capacity for your event, consider eliminating the front row from your totals as many people prefer to not sit in the very front row.
- Accessibility: Look for a theater that’s easy to get to with major roads nearby. Avoid theaters in the far outlying suburbs. The denser the population immediately surrounding your theater, the better your response rate will be.
- Concessions: Many advisors elect to offer concessions as an incentive to attend. This will increase the perceived value of the event and provide a more positive and enjoyable experience. Be sure to ask specific questions about the price of concessions when doing your theater research.
- Cost: The cost to rent a theater and provide concessions varies greatly by market and theater brand. Other items that can influence cost include the following: Additional fees to play from a DCP, extended room rental time, concessions, food and beverage minimums, and audio and video equipment for your speaking portion of the event. Plan to spend between $600 and $2,000 per showing at the theater.
- Communication: Be sure to ask good questions about who you’ll be working with at the theater and what support they’ll provide to you the day of your event. Finding a good partner at the theater is an important consideration to ensure things go smoothly.
Have more questions about a movie event?
THEATER FAQs
STOREFRONT
BOOK DISCOUNTS ON BULK ORDERS
The Psychology
of Money
By: Morgan Housel
Hardcover: Retail price $30.00
Paperback: Retail Price $19.99
Standard US Ground Shipping (6-10 Business Days is free; Expedited Shipping additional charge)
To submit a bulk order, email Harriet Price: books@longtermwords.com
Information to include:
- Confirmation of format - paperback or hardcover
- Number of books
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- Preferred shipping method (standard, 2-day, 3-day, overnight)
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Learn which popular chains you can host your next movie event at and more!
Integrate with services offered by experts featured in the film!
This guide highlights three unique ways our clients can use this movie to drive leads to their practice.
These guidelines help protect the brand integrity of The Psychology of Retirement.
See what is available for purchase to market your next movie event.
Order in bulk to recieve discounts on The Psychology of Money by Morgan Housel.
MOVIE PRICING GUIDE
Take your Social Security planning to the next level with this powerful tool from David Duley to show your clients how their benefits could be impacted by upcoming changes.
Movie marketing is our most responsive program ever, averaging 153% over target since 2022. Your next client is 3X more likely to attend a movie event as compared to any other financial marketing event including dinner seminars, educational workshops, or webinars.
This guide highlights three unique ways our clients can use this movie to drive leads to their practice. Lights. Camera. Leads!
MEDIA GUIDELINES
The goal of these guidelines is to help protect the brand integrity of The Psychology of Retirement as it relates to its usage by Executive Producers in their media. By working together and following these guidelines, we’ll be able to protect the collective interests of our clients who are vested in this program’s overall success. These guidelines also allow us to minimize conflicts in markets with multiple Executive Producers.
PARTNER RESOURCES
Get the most from your movie marketing by integrating with services offered by experts featured in the film!
Leverage Stonewood's powerful suite of sales tools so you can implement the tax-planning strategies Becky Swansburg features in the movie, The Psychology of Retirement.
Revolutionize how people navigate retirement so they can live with confidence. Build a plan in minutes, then automate updates and alerts. Intuitively designed by advisors for advisors.
SUBMIT ORDERS
Submit orders for your movie marketing campaigns in Trailmap. This is your command center for all your event marketing, where you can monitor campaigns, make confirmation calls, and work on your Marketing Strategy Plan.
Don't have a Trailmap account? Email your Success Coach and we'll set one up for you.
Submit orders for your movie marketing campaigns in the Steep Portal. This is home-base for all your event marketing.
Watch this video to learn how to submit orders online through Trailmap!
PREMIERE PHOTOS
The Psychology of Retirement premiered at The Alamo Draft House in Littleton, Colorado on June 26th. In attendance were our 90+ Executive Producers, featured experts from the film, the Steep team, and many event helpers and advisor’s staff. Relive the experience and take a look behind the scenes with the premiere photo gallery.
Check out our red carpet and premiere experience in this photo gallery.
STREAMING GIFT CARDS
Share the Psychology of Retirement with your clients and prospects using streaming gift cards. Learn about your customized and responsive streaming page, coupon codes, printed gift cards, and submitting orders in this video!
Learn how to access streaming gift cards and a customized streaming page!
Discover how you can use streaming gift cards to share the movie with your clients and prospects online.
EXECUTIVE PRODUCER TRAILER DCPs
Steep provided all Executive Producers with a copy of their advisor spotlight video DCP on a thumb-drive. This file is designed to be used by movie theaters to play before your public showings of The Psychology of Retirement. Upon creation, all drives were inspected to ensure proper formatting and video playback.
These DCP drives can become corrupted if they are inserted into a regular PC. This can happen if an advisor or their team inadvertently uses the drive on a PC or potentially even by movie theaters.
We have received a number of requests for replacement DCP drives, either because they were improperly used on a PC or were misplaced. We are able to create a new DCP drive with your spotlight video at your request, but there is a $250 fee per replacement drive. This cost covers relaying your raw footage to our DCP provider, providing a new hardware device, rewriting that video into DCP formatting, auditing the new file for movie theater quality, and shipping the new drive to your office. If you need to order a replacement DCP, please click the button below to start your order.
What your DCP looks like!
Understand how to use or replace your Advisor Spotlight Video DCP.
Learn the insider secrets to successful events from top Executive Producers.
MOVIE SUCCESS STORIES
Learn the insider secrets to successful events from top performing Executive Producers
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